SUHU69 RTP SLOT At 229.7 in (5,834 mm), the Imperial once again became the longest non-limousine car made in America, and would remain so through 1973 when it would set the post-WW II record for non-limousine car length. For 1971, the Imperial Eagle at the front of the hood was gone, replaced by the word IMPERIAL; the decklid badge said, for the first time, "IMPERIAL by Chrysler" and the only model offered was the LeBaron. For the first time, the lights were hidden behind doors, giving a fashionable at the time full-width grille look using "loop" bumpers.|Value in a Supercar?